Insights
Charts are good at showing you a number and bad at telling you it is unusual. Insights closes that gap: once a day Tinylytics looks over the past week of traffic, picks out what actually moved — a spike, a page climbing, a referrer that appeared out of nowhere — and writes it up in a few paragraphs you can read in under a minute.
It is available on paid plans, and it works entirely from the anonymised traffic Tinylytics already holds. Turning it on adds no tracking of any kind.
Ultra accounts also get Ask, a short-lived chat about your own sites that you can switch on or off under Account → Preferences. It shares the underlying data with Insights but is a different thing: Insights comes to you, Ask waits for a question.
Turning it on
Open the Insights tab and press Enable Insights. Two conditions have to be met: an active plan or trial, and at least ten hits in the last seven days — below that there is nothing honest to say about a trend. Insights pause if a trial expires.
The first report is queued straight away so you are not left waiting a day to see what you signed up for. After that, generation runs at 1:00 AM in your timezone.
Insights Settings holds two things worth visiting. Custom instructions let you steer the report in plain language — “focus on the blog posts, skip the generic traffic advice” is a perfectly good instruction. And Send daily insights via email delivers each report from [email protected] as it is generated.
If you run several sites, your account settings can collapse them into one grouped digest at 9:00 AM instead of a morning of separate emails. You can have the digest, the per-site emails, or both; the per-site toggle still decides which sites are included at all.
What is in a report
- Summary — the one thing that changed most this week
- Signals — traffic jumps, rising pages, new referrers, shifts in audience
- Traffic patterns — the days and hours you are actually being read
- Best performing content
- Recommendations — two or three specific things to try next
Previous reports are stacked underneath the latest one, which is where Insights becomes genuinely useful: a single report is a snapshot, and a month of them is a story. Disable Insights sits at the bottom of Insights Settings whenever you have had enough.