Billing

When your 14-day trial ends you choose a plan under Account → Billing. There are three, and the thing to understand about them is what they do not change: the analytics are identical on all of them.

Analytics, uptime monitoring, insights, the API, webhooks, and unlimited data retention are included on every plan. You are paying for how many sites you track, not for permission to see your own numbers. Usage is fair-use rather than metered, and we only get in touch above a million hits a month. If you need more sites than Ultra allows, email [email protected] and we will sort something out.

Ultra adds the features that only make sense once other people are involved or once you are running a lot of sites: teams, groups, traffic spike and collection dropoff alerts, extra report recipients, custom uptime check intervals, spell checking, Ask on the dashboard, and a token for private public-stats pages.

Some long-standing accounts are still on classic prices, or on a free plan we no longer sell. Those arrangements stand — see why we dropped the free plan for the reasoning.