# Insights

Insights is on paid plans. Each day Tinylytics looks at the last week of traffic, finds signals (spikes, new top pages, referrer shifts), and writes a short report.

![Insights tab](docs/insights.png)

Ultra also gets **Ask** on the dashboard: a one-day chat about your sites. That is not this page. Toggle it under **Account → Overview → Ask**.

## Turn it on

**Insights** tab → **Enable Insights**. Needs at least 10 hits in the last 7 days and an active subscription. Paused on expired trials. First run queues immediately. After that, 1:00 AM in your timezone.

**Insights Settings** is custom instructions (“focus on blog posts, skip traffic tips”) and **Send daily insights via email**. Email is from `insights@tinylytics.app` when that day’s insight is generated.

Several sites: Account settings can send one grouped digest at 9:00 AM, keep the per-site emails, or both. The per-site toggle still chooses which sites are included.

## What is in a report

- **Summary** — what changed most this week
- **Signals** — traffic jumps, rising pages, new referrers, audience shifts
- **Traffic patterns** — peak days and hours
- **Best performing content**
- **Recommendations** — two or three concrete next steps

History sits under the latest report. **Disable Insights** is at the bottom of Insights Settings.

Insights uses the same anonymised traffic Tinylytics already has. No extra tracking.