Goals

A goal is a conversion you care about: a thank-you path, a signup event. Overview shows Goals, Conversions, and Rate when the site has at least one.

Settings → Data → Goals. Name it. Choose Path or Event.

• Path matches starts-with, same rule as segments. /thanks includes /thanks/paid.
• Event matches a well-formed event name such as signup.complete. See events.

Cap is 10 per site. Clicking a goal name on Overview filters to it.

Rate is converted visitors over visitors in the current date range, capped at 100%. It prefers distinct visitor hashes and falls back to hit counts if hashes are missing.

Show or hide the table under Settings → Appearance → Stats Sections. Goals stay in Settings even when the table is hidden.