# Goals

A goal is a conversion you care about: a thank-you path, a signup event. Overview shows **Goals**, **Conversions**, and **Rate** when the site has at least one.

![Goals in Settings](docs/goals.png)

**Settings → Data → Goals**. Name it. Choose **Path** or **Event**.

- **Path** matches starts-with, same rule as [segments](/docs/analytics/segments). `/thanks` includes `/thanks/paid`.
- **Event** matches a well-formed event name such as `signup.complete`. See [events](/docs/analytics/events).

Cap is 10 per site. Clicking a goal name on Overview filters to it.

Rate is converted visitors over visitors in the current date range, capped at 100%. It prefers distinct visitor hashes and falls back to hit counts if hashes are missing.

Show or hide the table under **Settings → Appearance → Stats Sections**. Goals stay in Settings even when the table is hidden.