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Understanding Your Analytics

Tinylytics provides a clean, privacy-focused dashboard that helps you understand your website traffic without compromising your visitors’ data. This guide explains the metrics available to you and how to interpret them.

Privacy First

Unlike traditional analytics tools, Tinylytics does not use cookies, local storage, or fingerprinting to track users across the web.

  • No Cookies: We do not store any files on your visitors’ devices.
  • GDPR/CCPA Compliance: Because we don’t collect personal data, you generally do not need to display annoying cookie consent banners for our script.
  • Data Ownership: You own your data. You can export it or delete it at any time.

The Dashboard

When you view a site in Tinylytics, you are presented with the Overview tab. This is your main analytics hub.

The Chart

The main chart displays traffic trends over time. You can toggle between different time periods (e.g., Last 24 Hours, 7 Days, 30 Days) to see how your traffic is performing.

  • Hits: The total number of times your pages were loaded.
  • Unique Hits: (If enabled) An approximation of unique visitors based on anonymous daily hashes.

Breakdown Metrics

Below the main chart, you will find detailed breakdowns of your traffic:

Top Pages

Shows which specific pages on your site are the most popular. This helps you identify what content resonates most with your audience.

Referrers

Shows where your traffic is coming from.

  • Direct: Visitors who typed your URL directly or clicked a bookmark.
  • External Sites: Links from other websites (e.g., Twitter, Google, other blogs).
  • Internal: Traffic moving between pages on your own site (often hidden by default to keep stats clean).

Countries

A geographic breakdown of your visitors. This is determined using the visitor’s IP address, which is discarded immediately after the country lookup is performed.

Browsers & Platforms

Understand the technology your visitors are using:

  • Browsers: Chrome, Safari, Firefox, etc.
  • Platforms: iOS, Android, macOS, Windows, etc.

Insights

The Insights tab provides deeper analysis and automated suggestions based on your traffic patterns. Tinylytics analyzes your data to find trends, such as:

  • Spikes in traffic compared to previous periods.
  • New top-performing content.
  • Changes in referrer sources.

Managing Your Data

Exporting Data

You can download your raw analytics data at any time.

  1. Go to your site’s dashboard.
  2. Click the Export button (usually found in the site settings or bottom of the dashboard).
  3. Choose CSV format to download a file compatible with Excel, Numbers, or Google Sheets.

Ignoring Traffic

You can prevent your own visits (or specific paths) from skewing your data.

  • Ignore Paths: In the Edit tab, you can specify URL patterns to ignore (e.g., /admin).
  • Ignore Your Browser: You can set a special flag in your browser so Tinylytics ignores your personal visits. See Ignoring your hits for details.

Public Statistics

Want to show off your traffic? You can make your analytics dashboard public.

  1. Navigate to the Edit tab for your site.
  2. Toggle Public Stats to “On”.
  3. You will be given a public URL that you can share with anyone.