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Guide to Insights

What are Insights?

Insights is an AI-powered feature that analyses your website’s traffic data and provides personalised, actionable recommendations. Instead of manually interpreting your analytics, Insights summarises patterns and trends in plain language, helping you understand what’s working and what you could improve.

Each day, Insights examines your traffic data from the past week and generates a report covering:

  • Traffic Patterns: When your visitors are most active, peak days and hours, and unusual spikes or trends.
  • Best Performing Content: Which pages are getting the most attention and why certain content might be resonating with your audience.
  • Recommendations: 2-3 specific, actionable suggestions based on your data—content ideas, engagement tips, or areas to focus on.

How It Works

  1. Data Collection: Insights analyses the past 7 days of your site’s traffic, including page views, referrers, geographic data, device breakdown, and timing patterns.
  2. AI Analysis: Using Google Gemini, the data is processed to identify meaningful patterns and generate human-readable insights.
  3. Daily Generation: Insights are generated automatically at 1:00 AM in your timezone, so you have fresh analysis waiting for you each morning.

Requirements

Insights is a premium feature available to subscribed users. To generate insights, your site needs:

  • At least 10 hits in the past 7 days (to ensure there’s enough data for meaningful analysis)
  • An active subscription (insights are paused during expired trials)

Setting Up Insights

  1. Log in to your Tinylytics account and select your site.
  2. Navigate to the Insights tab in the dashboard.
  3. Click the Enable Insights button.

Once enabled, Tinylytics will queue an initial insight generation. If your site meets the minimum traffic requirement, you’ll see your first insight shortly.

Personalising Your Insights

You can customise how insights are generated to better match your needs:

  1. Click the Insights Settings button on the Insights page.
  2. Add Custom Instructions to guide the AI. For example:
    • “Make it casual and friendly”
    • “Focus on my blog posts, skip traffic tips”
    • “I’m interested in mobile vs desktop trends”
    • “Keep recommendations focused on content ideas”
  3. Click Save Settings to apply your preferences.

Custom instructions take effect the next time insights are generated.

Daily Email Reports

Want your insights delivered to your inbox? Enable the Send daily insights via email option in Insights Settings. You’ll receive a summary email each morning from [email protected] with your latest analysis.

Understanding Your Insights

Traffic Patterns

This section highlights when your visitors are most active. You might learn things like:

  • “Your site sees the most traffic on Tuesdays, with a 40% increase compared to weekends.”
  • “Peak activity occurs around 2 PM, suggesting your audience is browsing during lunch breaks.”

Best Performing Content

Discover which pages are resonating with your audience:

  • “Your recent blog post about photography tips attracted 3x more views than your average page.”
  • “The About page continues to be a strong entry point, suggesting visitors want to learn more about you.”

Recommendations

Actionable suggestions tailored to your data:

  • “Consider publishing more content on Tuesdays to capitalise on your peak traffic day.”
  • “Your photography content is performing well—a follow-up post could build on this momentum.”

Viewing Previous Insights

The Insights page displays your most recent insight prominently, with previous insights listed below. This history helps you track trends over time and see how recommendations have evolved.

Disabling Insights

If you no longer want to receive insights:

  1. Open Insights Settings on the Insights page.
  2. Click Disable Insights at the bottom of the settings panel.
  3. Confirm your choice.

You can re-enable insights at any time from the same page.

Privacy Considerations

Insights analyses only the anonymised traffic data that Tinylytics already collects. No additional tracking is added, and no personal visitor information is shared with the AI. The analysis is based on aggregate patterns, not individual visitor behaviour.

Tips for Getting the Most from Insights

  • Check regularly: While insights are generated daily, reviewing them weekly can help you spot longer-term trends.
  • Use custom instructions: Tailor the analysis to what matters most to you.
  • Act on recommendations: The suggestions are based on your actual data—try implementing one or two and see how your traffic responds.
  • Compare over time: Look at how your traffic patterns change week to week using the insights history.