# Add a site

From the sites list, **Add +**. It asks for the URL. A friendly name is optional. Ultra can pick **Full Analytics Site** or **Uptime Monitor Only**.

![Sites list with Add in the top right](docs/sites-list.png)

![Add a new site form](docs/add-site.png)

![Create Site and Omakase setup](docs/add-site-create.png)

Use the hostname people actually load. If the site lives at `www.example.com` and that is what you type, `example.com` without www will not count unless you turn on **Allow on any domain** in **Settings → General**.

www and the apex are an exception. If you configured `example.com` and the browser loads `www.example.com` without a redirect, we still count those hits.

Timezone is on the account. It drives the chart, "this week", and when weekly email goes out.

## After you save

You land on the site. **Settings** is where the embed snippet lives, along with General, Appearance, Public & Webring, Data Hub, and Ignore Rules.

A development hostname that does not match the configured domain records nothing. Make a second site for staging if you need one.